Insignia Systems Launches Retail Marketing Lab
MINNEAPOLIS, MN – August 12, 2019 – Insignia Systems, Inc. (Nasdaq: ISIG) (“Insignia”) opened the doors last week to its first ever interactive retail marketing lab showcasing a wide range of in-store and digital marketing solutions that are custom designed to help brands tell their story and drive sales at shelf.
While nearly 90% of food and beverage sales occur in brick and mortar stores, traditional retail is quickly evolving. Retailers are seeking new ways of connecting with shoppers, and brands are looking for unique solutions that allow them to stand out relative to their competition.
According to Kristine Glancy, CEO of Insignia Systems, “Insignia has the ability to customize solutions specifically to meet our clients’ needs. Our team of experts can develop end-to-end solutions from design and engineering to fulfillment and execution that deliver against our clients’ specific strategy and objectives. Brands want their voice to stand out whether in-aisle, at shelf or on display in a way drives both retailer and shopper engagement. And that’s what Insignia’s retail marketing lab is all about – inspiring brands to identify ways in which they can not only connect better with shoppers but also deliver a custom solution that drives results.”