The average time spent on a mobile device in America? 5.4 hours. Daily.
We’re not betting people, but if we were, we’re willing to wager that statistic doesn’t surprise you.
The rise of mobile usage is no secret. And as people spend increasing amounts of time on their mobile devices, mobile advertising usage has followed suit.
If you’re diving into the world of digital advertising, you may need more information about the basics and benefits of mobile ads. At Insignia, we’ve compiled a list of the most-asked questions to offer up our unique insight into this trending topic. Because let’s face it – it’s not going anywhere anytime soon.
Should I Use Images in my Mobile Ads?
Yes, 100%. The cliche is true: a picture is worth a thousand words (sometimes more!). Not only can you effectively communicate your story with an image, but people consistently engage more with visual content than text-only ads.
Does Search Engine Optimization (SEO) Matter When It Comes to Mobile Ads?
It most certainly does! Having an optimized online presence will make it easier for people to find you. Make sure your website and social media are up to date and reflect your current branding. Incorporate clear and specific call-to-action buttons so you can retain the people who discovered you.
What’s the Advantage of Mobile vs Desktop Advertising?
Oh man, where do we even begin?! While more people tend to turn to their desktop to make a purchase, mobile usage generates more traffic and mobile ads have a 40% higher click-through rate.
Of course, you can’t go wrong by investing in both, but mobile advertising also offers you the ability to reach a very specific audience based on location. (More on geotargeting later!)
Should I Try In-App Advertising?
Look, people today love to use apps. In fact 88% of time spent on mobile devices is in-app! And where the people are – the advertising follows!
Finding an app that’s used by your target audience (Instagram, YouTube, Snapchat, Audible, online games, etc.) means you have a great chance of capturing the attention of a receptive audience.
If you ask us, we say in-app advertising is worth it!
What’s the #1 Recommendation for Mobile Ads?
Invest in targeting! People often turn to their phone for time-sensitive answers. When you send a well-crafted message to the right audience at the perfect time, you hit the marketing jackpot. Geotargeting allows us to create ads that are cost-effective, smart, and beneficial to the audience.
Insignia is Your Marketing Solutions Provider
There’s no doubt about it—the world of digital marketing is continually evolving at breakneck speed. If you want a partner who is up to date on the latest digital trends, Insignia can help. With a finger on the pulse of the digital world, we’re here to help your mobile ads stand out so that you can make lasting impressions, connections, and conversions!
Send us a message to get started; let’s take the digital world by storm!