Safely was awarded feature space on a Walmart endcap for their launch into mass retail with extremely tight timelines for execution.
Because of the quick turnaround needed, Safely handed over every aspect of this project to the Insignia team, from structural design, to art, to manufacturing, and shipping. This decision enabled Insignia to work simultaneously on all areas of the endcap. The objective of the display was to introduce Walmart shoppers to the Safely brand and educate them on the key product differentiators, specifically the premium scent. Insignia’s design team created a pedestal at eye-level with an encapsulated bottle which provided an ambient scent to all shoppers passing by. In addition, to overcome the challenge of very heavy products Insignia leveraged existing Walmart shelves to ensure the longevity and structural integrity of the display.
Despite only 13 weeks from project kick-off to arrival at DC's, Insignia facilitated flawless execution from concepts to prototyping, to production, and shipping. Every display arrived on-time and in-full to Walmart DCs.
The flawless execution led Safely to receive an award at YBM! Given the accolates they received, Insignia was commissioned again to leverage their expertise to create Safely's booth.
