Insignia Helps Boost A Brand with New Shelf Space
Amplifying A Digital Offer
The Client
Frozen Appetizer/Snack Brand
Solution Category
Digital Promotions
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The Situation
Gaining shelf space at a major retailer was a big step for this brand. Driving awareness to this space was the name of the game. And Insignia was ready to play.
The Strategy
The game plan?
Eye-catching creatives –> more impressions –> increased foot traffic –> additional awareness and sales for the brand.
Insignia developed a range of rich and static creatives with varied messaging to captivate the attention of shoppers. Specifically, targeting two distinct user groups:
- users with the offer app currently downloaded
- users that fit the target demographic and profile of the brand’s typical customer
The ultimate goal of any campaign is to motivate buyers to go in-store, AKA foot traffic. By providing a promotion with the digital ads, Insignia propelled foot traffic for the brand.
