We approach every day as an opportunity to go the extra mile to build ideas together and win in-store.
Kristine Glancy sees opportunity wherever she looks. “In the end, we only regret the chances we didn’t take,” she tells her kids. Professionally, she demonstrates that philosophy as an innovative strategist, motivated by the chance to overcome challenges and implement cutting-edge solutions.
Before joining Insignia as CEO in 2016, Kristine spent 17 years in sales and marketing with Kraft Foods. There she eventually led a Target cross-functional team responsible for nearly $1 billion in revenue, driving category growth at a time when big brands were getting squeezed.
At Insignia, Kristine sees even greater opportunity: “I’m passionate about leading an overall industry transformation and challenging the legacy approach to in-store,” she says.
After work, she loves time with her children, whether snuggling up for a movie, supporting their activities, teaching them something new or instilling in them her own love of travel.
As a seasoned finance professional, Jeff Jagerson sees beyond the financial results and seeks to understand the drivers of the business. In leading the finance, production operations and IT functions at Insignia, he creates value by aligning resources to support growth, innovation and operational excellence. His focus is on better servicing our clients.
“At Insignia, I love working with a high energy, talented team who collaborate to meet our clients’ expectations,” he says.
Jeff holds a BS in Accounting from Minnesota State University and an MBA from the Carlson School of Business at the University of Minnesota. He held executive and financial posts at Honeywell, ADC Communications, Digital River and Christensen Farms before joining Insignia in 2017.
Jeff is married and has three children. He enjoys lake life, is an avid fisherman and is especially interested in environmental issues related to preserving fish habitats.
James Illingworth welcomes a challenge. He loves change and the opportunities a dynamic, uncertain environment can bring. He puts this can-do attitude to work as SVP of Marketing & Business Development, identifying customer needs, developing new solutions and driving demand for Insignia’s products.
James came to the job well prepared, with a B.A. from Purdue, an MBA from Xavier and a 20-year marketing stint at Procter & Gamble. There he led some of P&G’s top global brands and worked with leading retailers. He joined Insignia in 2016.
Today’s complex retail landscape inspires James. “I’m passionate about finding new ways to engage time-starved shoppers and help brands tell their story,” he says.
After hours, James is an avid sports fan (Go Vikings!) and enjoys Minnesota summers, grilling out and hoisting a cold Surly beer with friends.
Adam May likes to grow things. Whether building a business, a team or his own capabilities, he believes it’s only worth doing if there’s visible progress.
A graduate of Indiana University, Adam has held numerous sales roles in the CPG industry, including positions at Mars, Inc. and Kraft Heinz. He understands well the importance of brands in the retail environment. Adam joined Insignia in 2017 determined to spark innovation and build programming that drives sales.
“The industry has changed at breakneck speed, but the communication vehicles have not,” Adam says. “At Insignia, we want to change that. I’m focused on making connections between brands and shoppers, faster and more easily.”
Outside of work, Adam enjoys activities that have him on the move. With two dogs and a toddler daughter to keep up with, he doesn’t stand still for long.
Brandon Dvorak wants to drive change through strategic partnerships. That’s why he strives to make personal connections every day.
Brandon holds a BS from the University of Wisconsin-Madison and two management certificates from the University of Minnesota. He learned the power of partnerships during 15 years in the retail industry, where he facilitated collaborative planning between merchants and CPG vendors, and worked with multiple partners to bring new and emerging brands to market.
“My career in retail has been driven by a passion to learn from others and my experiences,” Brandon says. “I love to experiment, analyze, and craft a great story.” Brandon joined Insignia in 2016 with a desire to find new ways to leverage his experience to drive industry transformation.
When not working, Brandon enjoys outdoor adventures with his wife and two daughters, and cheering on the Wisconsin Badgers.
“If your dreams don’t scare you, they’re not big enough.” That’s how Stacy Vossberg views the exciting opportunities in her work and in life.
As VP – Digital at Insignia, Stacy leads the strategy, execution and development of our digital product offerings, which emphasize mobile content that targets consumers intelligently.
Stacy started her career in retail sales at Post Consumer Brands, then moved on to Target to develop new category strategies. In her current role, Stacy leans heavily on her previous experience. “I get to practice what I’ve learned elsewhere and use that to develop great solutions that solve the challenges I previously faced in sales and as a merchant.,” she says.
Her other passions include family and running. “My lifetime goal is to complete a marathon in every state,” she says. “Nineteen states down and many family vacations to come!”
Some people view obstacles only as barriers. Patrick Byron sees them as hills to climb and conquer, new summits that provide a view of the next opportunity.
Patrick earned his retail chops early. After graduating from Valparaiso University with a finance degree, he started in sales at General Mills. Then came 10 years in ecommerce with Digital River and Target, focusing on marrying digital and physical channels. He played a key merchandising role during Target.com’s grocery launch, and later led a cross-functional team developing seasonal strategies for Target’s overall grocery business.
At Insignia, Patrick loves the opportunity to partner with brands to bring their vision to life. And he works tirelessly and creatively to make it happen.
Outside the office, Patrick unwinds by attending one of his three children’s soccer games, or playing golf with friends.
As VP of Sales, Sarah Steffes combines her passion for brands and retail with a knack for creative collaboration. She listens carefully to clients’ needs and crafts customized solutions that help them reach their goals.
Sarah’s extensive professional background includes more than a decade at Target Corporation, where she held roles in inventory and profit functions, buying and merchandising, and strategic project management. As a result, she racked up diverse category experience in grocery, toys and trend businesses.
At Insignia, Sarah is at ease working with top CPGs and with new and emerging brands to create merchandising solutions. Clients appreciate the insights she brings, her bold approach and her dedication to long-term relationships.
In her free time, Sarah enjoys sporting events, hosting friends, outdoor activities and time with her husband and three daughters.
Alison Nelson finds joy in helping people—whether doing volunteer work or finding a solution to a client’s problem.
Because she knows that brand teams are strapped for time and resources, Alison strives to be a thought leader for her clients. She enjoys brainstorming ways to give brand messages greater impact, while easing the workload and emphasizing efficiency.
Alison holds a management degree from Purdue and an MBA from the University of Minnesota. She joined Insignia in 2017 after eight years at Kraft Heinz Company, where she led KHC’s grocery businesses at Target.
“I love the culture at Insignia,” Alison says. “We’re a team, and always strive to be best-in-class in all we do.”
Alison treasures time with family, but also has a passion for travel. So far she’s visited four continents and 44 states.
Karl Ball considers himself a lucky guy. His role at Insignia is an ideal marriage of experience and aspiration.
Karl has earned business degrees from George Washington University and Thunderbird School of Global Management. Before coming to Insignia in 2001, he held several senior sales and marketing posts, and founded a Cincinnati ad agency that served national clients like Procter & Gamble, Panasonic and McDonald’s.
For Karl, Insignia has been the perfect fit. “Here I have the tools to deliver efficient and effective custom solutions for clients, while working with enthusiastic colleagues I trust and respect,” he says.
Science is Karl’s secret passion, having grown up the son of an aerodynamicist and a bacteriologist (and becoming a science fair district champion!). But he considers fatherhood his true life’s work, and is proud of his four kids’ career achievements.
Enthusiasm! Erika Rahm brims with it. She combines a passion for collaboration with an intensive knowledge of brand trends and product positioning to help clients bring their brands to life.
A native Minnesotan, Erika earned a BS degree from the University of Minnesota and joined the Insignia team in 2001. Her years of experience, including as Director of Marketing and now VP of Sales, give her the expertise to help brand teams succeed. Clients enjoy her enthusiastic spirit and her ability to strategize each campaign to help them achieve their goals.
Erika loves the stimulating work environment at Insignia. “I’m inspired by the people I work with and the incredible team culture our company has,” she says.
In her free time Erika is with family, sharing an enthusiasm for boating, snowmobiling and spending time at their cabin.
In his 45 years working with national retailers, especially in grocery, Mark Wallace has pursued one thing: relationships. The word isn’t just in his job title; it’s in his DNA.
Mark enjoys helping clients address problems and seize opportunities. He believes strongly in a consultative approach, building solid partnerships and credibility throughout a client’s organization.
Before joining Insignia, Mark held management posts at RJ Reynolds and Valassis, two heavy hitters in retail products and consumer marketing. He knows the competitive challenge the grocery industry faces today. “It’s my responsibility to understand and work with our clients at all levels to bring solutions that matter,” Mark says.
In his off hours Mark enjoys reading, walking, traveling and visiting with his eight grandchildren. During football season, he’s all about the Saints and Patriots; in the summer, the Red Sox.
Printing for in-store marketing can be complex. Kevin Mathews strives to make it easy.
Kevin studied computer science at the University of Minnesota before coming to Insignia in 2008. Since then he’s coordinated printing and promotional projects for a wide variety of retailers across the country.
Whether a job involves special printing formats, die cutting or any other design requirement, Kevin says he loves tackling creative challenges. “Our client’s projects continue to evolve in complexity and scope, making every day new and exciting!”
Kevin is married and the father of three. He has a passion for southern-style BBQ, but burns off the extra calories through his hobbies of kickboxing and powerlifting. Kevin holds several Minnesota state bench press records for his age and weight. His personal best: 725 lbs.