Measurement & Insights

AS IF BEING AGILE AND RESOURCEFUL WEREN’T STRENGTHS BEFORE. THE CHANGES IN RETAIL ARE COMING FASTER THAN EVER. THIS IS NO TIME FOR BUSINESS AS USUAL.

WE IDENTIFY STRATEGIC INSIGHTS THAT HELP OUR RETAIL AND BRAND PARTNERS BUILD MORE EFFECTIVE PROGRAMS.

Understanding how, and why our programs work, is what our partners love about Insignia. We measure effectiveness by leveraging best-in-class methodologies to uncover strategic insights that help clients continually improve their marketing campaigns.

Our approach includes running a wide range of analytics to meet the varying needs of our clients using internal, first party or syndicated data, third party analytics, and analysis of shopper-level panel data.

In-Store Signage

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Display Marketing

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On-Pack Advertising

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Digital Promotions

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The team at Insignia really are experts in their field and have taught me a lot about shopper engagement and what resonates best with consumers, both in-store and digitally.

Shopper Marketing Manager, Good Culture

By combining industry insights and real-time analytics, we're better equipped to improve your marketing campaigns and discover new opportunities for increased performance that results in a bigger impact!

If one of our standard analytic offerings is not right for you, we can develop a custom plan to provide insights on your specific business objectives.  We regularly partner with external suppliers, including Nielsen and IRI, to help assess our campaign impact.

INSIGNIA OFFERS A SUITE OF STANDARD ANALYTICS THAT INCLUDE INSIGHTS AROUND COMMON BUSINESS OBJECTIVES:

  • Sales Lift
  • Foot Traffic Analysis
  • Incremental Dollars
  • Eye Tracking Analysis
  • Campaign or Demographic Level Impressions

ADDITIONALLY, WE HAVE THE ABILITY TO PROVIDE SHOPPER LEVEL INSIGHTS TO HELP PROVIDE A DEEPER UNDERSTANDING OF WHAT DROVE YOUR RESULTS:

  • % of buyers new to category
  • % of repeat buyers
  • % of brand switchers
  • Average spend per trip
  • Promo period spend
Free Standing Product Display in Target

LEARN HOW INSIGNIA CAN ENGAGE YOUR SHOPPERS, ADD VALUE TO YOUR CAMPAIGN, AND GROW YOUR BUSINESS.

As an extension of your team, Insignia has the tools, insights and experience to improve your retail campaigns' ROIs and pivot where necessary, so you start seeing better results faster. To get started, contact our team to learn how we can help.