These days, everyone is trying to make a name for themselves, and brands are no exception. Brand awareness exposes consumers to your story so they’ll remember and choose you over your competitors during crucial decision-making moments. This work engenders lifelong fans, and marketing experts agree: it’s wise (read: cost-effective) to invest in repeat customers who […]
Who Are You Again? The Five Types of Brand Awareness Read More »
Lots of marketing agencies promise big results. You may spend months crafting a marketing campaign together and celebrate its release into the world. And then radio silence. Analyzing your campaign’s performance data is key to building a long-term marketing strategy. After all, if you don’t know what’s working, how can you move forward? The Intersection
How Do You Know Your Marketing is Working? Read More »
Marketing your product might feel overwhelming, but it doesn’t have to be. The Four P’s – Product, Placement, Pricing, and Promotion – encapsulates CPG marketing basics and can guide us where we want to go (back home with the shopper!) Let’s dive in to see how each segment works together to affect your overall merchandising
What are the Four P’s of Creative Merchandising? Read More »
We know what you’re thinking: does a coupon really make THAT much of a difference when it comes to sales? No matter how you slice it, the answer is a resounding YES! Deals motivate shoppers. Coupons increase the possibility of an impulse buy, the purchase of multiples, or help to cross-promote another related product. But
The Power of a Coupon Read More »
The new year has arrived and with it a fresh start to boost your brand awareness. As people return to shopping in person, there’s never been a better time to invest in in-store, on-pack and display advertising. Our CPG marketing solutions are here to connect you with your next lifelong customers. Tried and True Ways
6 Ways to Boost Brand Awareness in 2022 Read More »
The scenario is so common. The familiar story begins with a customer entering the store. They scan the shelves and their eyes land on your product. After picking up the packaging and inspecting it, they finally put it back on the shelf. It appears as if you’ve lost another sale, but — not necessarily. You
Physical Store, Digital Follow-Up Read More »
Chances are, you’ve heard these two terms, perhaps even used interchangeably. But the differences between a Point of Purchase (POP) display and a Point of Sale (POS) display can be utilized in unique ways. Knowing their individual strengths can enhance your retail store approach tremendously. After all, we want to be working smarter, not harder.
POP vs POS Displays: Differentiating Strategy Read More »
You’ve probably already started seeing the holiday marketing when you’re out shopping. After an unexpected holiday season last year, brands are eager to capture the attention of shoppers in-store this year—and for good reason. In 2021, holiday retail sales are expected to exceed $1 trillion (Insider Intelligence). And with 74% of folks planning to shop
Stand Out in a Crowd This Holiday Season Read More »
So, you’ve decided to display your product in-store. Congratulations! That’s a big step that can bring exciting growth to your brand. With our trusted tips, your merchandise display is sure to make a big impact. According to a 2014 Mass Merchant Shopper Engagement Study conducted by POPAI, 34% of shoppers head to the store without a
Make the Most of Your Merchandise Display Read More »
In the marketing world, bigger doesn’t always equal better. Sometimes, the smaller on-pack solutions can carry more weight than a highly produced TV or radio commercial. That’s because reaching people at the point of purchase (POP), when they’re more open to impulse purchases, gives us an increased chance of boosting sales! One of the most-utilized