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Different types of brand awareness can help your product stand out!

Who Are You Again? The Five Types of Brand Awareness

These days, everyone is trying to make a name for themselves, and brands are no exception. Brand awareness exposes consumers to your story so they’ll remember and choose you over your competitors during crucial decision-making moments. This work engenders lifelong fans, and marketing experts agree: it’s wise (read: cost-effective) to invest in repeat customers who …

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Data with charts and graph. Analyzing performance data helps guide your strategy.

How Do You Know Your Marketing is Working?

Lots of marketing agencies promise big results. You may spend months crafting a marketing campaign together and celebrate its release into the world. And then radio silence. Analyzing your campaign’s performance data is key to building a long-term marketing strategy. After all, if you don’t know what’s working, how can you move forward?  The Intersection …

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POP display for razers at Target stores/

POP vs POS Displays: Differentiating Strategy

Chances are, you’ve heard these two terms, perhaps even used interchangeably. But the differences between a Point of Purchase (POP) display and a Point of Sale (POS) display can be utilized in unique ways. Knowing their individual strengths can enhance your retail store approach tremendously. After all, we want to be working smarter, not harder.  …

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Man looking out over a holiday scene.

Stand Out in a Crowd This Holiday Season

You’ve probably already started seeing the holiday marketing when you’re out shopping. After an unexpected holiday season last year, brands are eager to capture the attention of shoppers in-store this year—and for good reason.  In 2021, holiday retail sales are expected to exceed $1 trillion (Insider Intelligence). And with 74% of folks planning to shop …

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IRC for Retail CPG

What is an IRC?

In the marketing world, bigger doesn’t always equal better. Sometimes, the smaller on-pack solutions can carry more weight than a highly produced TV or radio commercial. That’s because reaching people at the point of purchase (POP), when they’re more open to impulse purchases, gives us an increased chance of boosting sales! One of the most-utilized …

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