The new year has arrived and with it a fresh start to boost your brand awareness. As people return to shopping in person, there’s never been a better time to invest in in-store, on-pack and display advertising. Our CPG marketing solutions are here to connect you with your next lifelong customers.
Tried and True Ways to Boost Brand Awareness
Set Unique Goals to Drive Strategy.
Now is the time to think critically about your goals because setting unique Key Performance Indicators (KPIs) allows you to build effective strategies. Perhaps your brand already performs well with an older market but you want to reach younger consumers. It might be time to refresh your branding. Or maybe you are looking to promote an upgraded version of your product. A well-placed, secondary marketing space, such as a box talk or tray display with a comm box, is perfect for highlighting new information. Remember, you can’t hit your target if you don’t know what you’re aiming for.
Develop and Refine Your Brand Voice.
How does your current messaging come across to your customers? How do you want to be perceived? Brand engagement is strengthened when tone, messaging, and look are all aligned. Cohesive branding helps customers immediately understand and recognize who you are and how you can help them.
Commit to a Logo and Tagline.
In today’s fast-paced world, it’s all about concise communication. According to Nuanced Media, “The human brain can process images 60,000x faster than words.” That means you can get a lot of leverage from a recognizable logo.
Now add in a cohesive tagline that explains your brand’s main objective. This unstoppable combination works together to create memorable impressions. The more customers recognize you, the more worthwhile your brand awareness campaigns will become.
Already have a logo and tagline? Look at them with fresh eyes to see if they’re communicating your message as effectively as possible.
Invest in On-Pack Advertising.
Whether you have a new flavor, statistic, or deal to highlight, on-pack advertising provides an opportunity to talk directly to your audience while they’re shopping. Our team of marketing experts seamlessly integrates your on-pack advertising with your current look and feel to help build upon your growing brand awareness.
Take Advantage of Brand Equity Signs.
This tested method of CPG advertising helps your branding jump right off the shelf. Our brand equity signs, in particular, are specifically designed to highlight your messaging in the most engaging way possible. And by positioning them at the point of purchase, your chances of making a sale are exponentially increased.
Advertise in a Secondary Space.
Store shelves are often crowded with brands competing for customers’ attention. A secondary display marketing space gives you room to spread out. Display advertising highlights your product and acts as a visual extension of your brand. Simply put, this is the perfect opportunity to showcase your new logo, tagline, brand voice, and messaging. Customers need multiple exposures to your brand. That means the more spaces you can tell your story—the better!
Excited to get started? Drop us a line and learn how our team of marketers can help you reach your goals.
Soar to New Heights With Insignia Systems
Get your message noticed this year. At Insignia, our proven in-store marketing solutions put your brand front and center. Tell your story, highlight your differentiators, watch your brand awareness grow.
Want to learn more? Stay tuned to our blog for expert marketing tips and tricks this year!