brandography

Does In-Store Positioning Really Influence Shopping Engagement?

The short answer: yes! Point-of-purchase (POP) signage offers your brand an effective in-store advertising strategy that can boost sales and entice shoppers to try new products.  Think of it like having a salesperson inside every retail store that carries your products. When customers pass by your signage, they’re presented with new information about your product––a …

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Retail Displays for CPG Brands

In-Store Marketing Strategies to Help Retarget Customers

Retargeting sounds like it only applies to digital marketing. CPG brands can actually retarget customers offline, too. Though people have naturally gravitated to online shopping during this past year, many still miss the experience of shopping in stores for their favorite brands.  Don’t believe us? Despite the pandemic, retail marketplace data continues to demonstrate that …

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Mobile Advertising

Over the last month, as our lives have shifted to a “new normal”, we’ve had a lot of clients reach out with various requests about how to change their projects to work in the current dynamic retail landscape. Through our various in-store and digital tactics, we’ve been able to identify solutions for these partners. But, …

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Insignia Systems Named Top Display Company of 2019

The editors of CREATIVE Magazine have selected Insignia Systems, headquartered in Minneapolis, MN, (www.insigniasystems.com), as the 2019 Display Company of the Year. Insignia Systems was chosen based on the unique approach they are taking to understand client needs, and their rapid development of new products to better meet these needs. Insignia has provided in-store media …

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How to drive mass awareness without blowing your budget

As marketers are being asked to justify every investment, brand managers are increasingly seeking to understand the efficiency of one tactic relative to another.  While different tactics play different roles in the purchase funnel, many marketers are surprised to find that in-store signage leads all other tactics with an average CPM of just below $2.00! Relative to …

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Three simple ways for CPG Brands to drive purchases in-store

Impulse Driven Buying Have you ever walked into a grocery store planning to make a quick trip and buy only two items and left thirty minutes later with ten extra items? We’ve all been there. In fact, most people buy groceries impulsively. 71% of U.S. consumers put food and groceries at the top of their list of …

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