brandography

Two people driving in a car. Geotargeting allows you to use their location to tailor relevant ads.

What Are the Benefits of Geotargeting?

Location, location, location. After touching briefly on geotargeting in our last post, we’re doing a deeper dive into what makes this strategy so worthwhile, and why you’ll definitely want to incorporate it into your marketing plan! What is Geotargeting?  Geotargeting uses geographic location and demographic insights to your advantage. This gives you the ability to …

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Shopping cart filled with CPG brands.

CPG Marketing: How to Measure Shopper Loyalty

What exactly is shopper loyalty? Think Starbucks vs. Caribou Coffee, Tide vs. Gain, or Crest vs. Colgate. Most people are drawn to one particular brand over another. And rarely—if not ever—do people alternate between two competitors when they’re shopping for a particular product. Why such favoritism? Shopper loyalty usually results from a brand’s personal connection …

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Mother and daughter shopping in grocery store for favorite brands.

Which Types of Retail Signage Are Best for Your Brand?

Need to grab more shoppers’ attention? Competing in today’s retail space requires more than quality products. To get your merchandise into the hands of customers, you first need to get in front of them. At Insignia Systems, we offer an abundance of in-store advertising solutions, all creatively designed to attract and engage active shoppers. And …

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Does In-Store Positioning Really Influence Shopping Engagement?

The short answer: yes! Point-of-purchase (POP) signage offers your brand an effective in-store advertising strategy that can boost sales and entice shoppers to try new products.  Think of it like having a salesperson inside every retail store that carries your products. When customers pass by your signage, they’re presented with new information about your product––a …

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Retail Displays for CPG Brands

In-Store Marketing Strategies to Help Retarget Customers

Retargeting sounds like it only applies to digital marketing. CPG brands can actually retarget customers offline, too. Though people have naturally gravitated to online shopping during this past year, many still miss the experience of shopping in stores for their favorite brands.  Don’t believe us? Despite the pandemic, retail marketplace data continues to demonstrate that …

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Mobile Advertising

Over the last month, as our lives have shifted to a “new normal”, we’ve had a lot of clients reach out with various requests about how to change their projects to work in the current dynamic retail landscape. Through our various in-store and digital tactics, we’ve been able to identify solutions for these partners. But, …

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