Blog

Shopping cart filled with CPG brands.

CPG Marketing: How to Measure Shopper Loyalty

What exactly is shopper loyalty? Think Starbucks vs. Caribou Coffee, Tide vs. Gain, or Crest vs. Colgate. Most people are drawn to one particular brand over another. And rarely—if not ever—do people alternate between two competitors when they’re shopping for a particular product. Why such favoritism? Shopper loyalty usually results from a brand’s personal connection

CPG Marketing: How to Measure Shopper Loyalty Read More »

A Cocoa Pebbles shelf display ad

Does In-Store Positioning Really Influence Shopping Engagement?

The short answer: yes! Point-of-purchase (POP) signage offers your brand an effective in-store advertising strategy that can boost sales and entice shoppers to try new products.  Think of it like having a salesperson inside every retail store that carries your products. When customers pass by your signage, they’re presented with new information about your product––a

Does In-Store Positioning Really Influence Shopping Engagement? Read More »