Finding the right marketing partner can feel a bit like dating. You want to make sure you’re compatible, that your values align, that you speak a similar language. How do you find a team who will understand your brand, your unique needs, your goals? What does it take to start a lasting partnership built on […]
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Colgate and Crest. Starbucks and Caribou. Coke and Pepsi. When we think of these brands, you most likely can see their logo or their brand colors. And you probably have feelings or opinions about them, or even extreme loyalty to one over the other. This knowledge and connection is referred to as brand equity. Brand
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The average time spent on a mobile device in America? 5.4 hours. Daily. We’re not betting people, but if we were, we’re willing to wager that statistic doesn’t surprise you. The rise of mobile usage is no secret. And as people spend increasing amounts of time on their mobile devices, mobile advertising usage has followed
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Here’s the deal—if you’re going to invest in a POP display, you want to make sure it stands out. Currently, marketing experts estimate that Americans are exposed to 4,000 to 10,000 advertisements a day (Forbes). With so many advertisements all around us, it takes a strategic creative and well-crafted plan to make a successful impact.
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Today, more people spend time on their mobile devices than they do sitting in front of the TV. And as more Americans turn to their devices, mobile ads are becoming increasingly prevalent. But how effective are they? Can they really work to boost engagement? First, What Exactly are Mobile Ads? Mobile ads are any advertising
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Location, location, location. After touching briefly on geotargeting in our last post, we’re doing a deeper dive into what makes this strategy so worthwhile, and why you’ll definitely want to incorporate it into your marketing plan! What is Geotargeting? Geotargeting uses geographic location and demographic insights to your advantage. This gives you the ability to
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These days, increasing shopper engagement is top of mind for most brands. You know your product is great and that people need it. So, how can you connect the two to increase conversions and drive sales? While there are innumerable ways to accomplish your goals, today let’s look at how purchase-based targeting can help you
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It’s tough being the new kid in town. How do you fit in and what makes you different from everyone else? The same is true for products — in a sea of shelving, how can you establish yourself and your brand to attract customers? What is a POP Display? We’re glad you asked! A POP
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What exactly is shopper loyalty? Think Starbucks vs. Caribou Coffee, Tide vs. Gain, or Crest vs. Colgate. Most people are drawn to one particular brand over another. And rarely—if not ever—do people alternate between two competitors when they’re shopping for a particular product. Why such favoritism? Shopper loyalty usually results from a brand’s personal connection
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Need to grab more shoppers’ attention? Competing in today’s retail space requires more than quality products. To get your merchandise into the hands of customers, you first need to get in front of them. At Insignia Systems, we offer an abundance of in-store advertising solutions, all creatively designed to attract and engage active shoppers. And
Which Types of Retail Signage Are Best for Your Brand? Read More »