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One fundamental piece to the success of every programmatic activation is the ability to create a well-rounded approach to targeting. No single approach will work for every program. The key is understanding your individual campaign objectives and combining that with all of the reasons why a shopper might buy your product. This will help you

Following the success of our recent case study for a nutritional supplement brand that resulted in double-digit Foot Traffic Lift from a mobile ads campaign, we talked to our VP of Digital, Stacy Vossberg, to have her shed more insight around the program and Insignia Mobile in total.   Q: What makes Insignia different?  A: We are

You see them in every retail grocery: shelf signage, endcaps, displays, power wings and other in-store marketing vehicles. These tactics seem more present and popular than ever. But are they really effective in raising brand awareness and motivating shoppers to buy? The short answer: Yes! Point-of-purchase (POP) signage and displays offer CPG brands and retailers an effective

As marketers are being asked to justify every investment, brand managers are increasingly seeking to understand the efficiency of one tactic relative to another.  While different tactics play different roles in the purchase funnel, many marketers are surprised to find that in-store signage leads all other tactics with an average CPM of just below $2.00! Relative to