Digital Solutions

Did you know 51% of grocery sales are influenced by digital activity?

Digital is an essential tactic for brands to communicate with shoppers through the purchase cycle. Insignia’s digital solutions allow you to drive brand awareness and can connect down to specific stores based on your distribution.

Insignia Systems in-store marketing, digital solutions, iPhone example

Insignia Digital

Our digital program includes a suite of offerings with an emphasis on mobile content. Mobile allows us to narrowly target consumers based on demographics, past purchases, and behaviors. Additionally, since consumers always have their phone in hand, mobile allows us to target via geographic location when shoppers are within proximity of a store where we can prompt them to take action with the right content and messaging.

Our digital solutions activate the right shopper at the right time.

Building on our extensive experience and deep expertise in-store, we’ve developed compelling mobile solutions to bring your brand story to life. We can drive broad awareness and aid in navigating the shopper to the store — and even right to your aisle — where we help you convert them into purchasers using our effective in-store solutions.

Insignia Digital is a suite of offerings with an emphasis on mobile content. These products allow us to reach targeted consumers who are more likely to be out of their homes and in a location close to a store where we can prompt them to take action with the right content and messaging.

BRAND

Drive awareness, trial, and sales to support new product launches, impulse purchases, reach new shoppers, target specific shoppers, support shopper marketing initiatives, and increase retail traffic.

RETAILER

Drive traffic and increase specific store sales; highlight promotions and shopper events; and reach the right shoppers nearest your store.

Easy program execution

Based on your objectives, campaign goals, and budget, we work with you to create a solution designed to fit your specific needs. We can target specific shopper attributes critical to your brand’s success based on location, demographics, psychographics, and previous purchase behavior, among others.

Throughout execution, we optimize and meter the program from start to finish to maximize performance outcome.

We would love to help you.  Contact us to learn more.

Get Started

Reach out now and learn how Insignia can engage your shoppers, add value to your campaign, and grow your business.