Proprietary Shopper Driven Targeting
Identifying Shoppers Most Likely to Convert
Insignia is bringing our in-store expertise and knowledge of how shoppers convert at the shelf to the digital space in a way that no other media companies can offer. Our proprietary targeting process, brings product, store and shopper data together to identify consumers with the strongest propensity to buy. From there, we deliver messages seamlessly between the shopper’s digital and in-store experiences, resolving the current disconnect between the digital and store experience and resulting in driving sales, foot traffic, and more.