Digital Advertising

It's time to resolve the disconnect between digital and store experiences to drive sales, foot traffic, and brand equity.

Digital Advertising for CPG Brands
Digital-Promotions-for-CPG-Brands

Answering the 'Why' behind the 'Buy'

WE ARE BRINGING OUR IN-STORE EXPERTISE AND KNOWLEDGE OF SHOPPER CONVERSION TO THE DIGITAL SPACE IN A WAY THAT NO OTHER MEDIA COMPANY CAN OFFER.

Highly Targeted

Highly Targeted

IDENTIFY THE BEST AUDIENCE USING OUR PROPRIETARY TARGETING APPROACH THAT INTENT WITH THE MOST IMPORTANT ATTRIBUTES.

Location-Based

Location-Based

OUR TARGETING TECHNOLOGY IS POWERED BY GOOGLE MAPS WITH THE PRECISION TO IMPLEMENT AS TIGHTLY AS YOUR STORE’S PARKING LOT.

Creative Assets

Creative Assets

INSIGNIA KNOWS THE POWER OF AN ENGAGING AND INTERACTIVE CREATIVE TO CONVEY YOUR BRAND’S STORY.

Transparency

Transparency

OUR DIGITAL SOLUTIONS ARE BOTH GDPR AND CCPA COMPLIANT, ENSURING DATA AND PRIVACY REQUIREMENTS ARE MET.

READY TO JUMP ONBOARD? WE’RE READY FOR YOU!

Clean, evocative, and professional retail mobile marketing is your chance to make a lasting impression on a new audience.

Insignia has all the tools and digital mobile solutions to showcase your brand’s story the way you want it to be seen.

  • 0%
    of consumers haven't made their mind up about a brand before starting their search.

As shopping behaviors shift, so too does Insignia.  They really are experts in their field and have taught me a lot about shopper engagement and what resonates best with consumers, both in-store and digitally.

Shopper Marketing Manager, Good Culture

Highly Targeted

Our proprietary digital targeting process, powered by IRI® and based on our in-store experience, focuses on product and store attributes that we know to be most important. These attributes truly convert a shopper to purchase at shelf.

OUR CORE TARGETING IS POWERED THROUGH RICH PURCHASE DATA. ADDITIONALLY, WE HAVE ACCESS TO 30+ DATA SOURCES TO CREATE AND REFINE THE MOST PRECISE CUSTOM AUDIENCES FOR EACH AND EVERY ONE OF YOUR CAMPAIGNS.

Digital Promotions for CPG
Digital Promotions for CPG

Location Based

Our targeting technology - powered by Google Maps - has the precision to implement as tightly as your store’s parking lot.

Creative Assets

Insignia knows the power of an engaging and interactive creative to convey your brand’s story. With an in-house creative studio, we support a variety of exclusive creatives focused on driving shoppers to act.

Transparency

We execute your ads on brand-safe, local and national inventory ensuring the most stringent data and privacy requirements are met.

FURTHERMORE, WE UNDERSTAND THE IMPACT OF THE DOLLARS YOU INVEST AND GAIN VALUABLE INSIGHTS INTO YOUR CAMPAIGN PERFORMANCE. WE WILL HELP YOU LEVERAGE YOUR RESULTS INTO FUTURE CAMPAIGNS FOR CONTINUED SUCCESS AND IMPROVEMENT.