Did you know that 76% of purchase decisions are made at the shelf?
Focusing first on out-of-store communication can leave brands susceptible to in-store communication that attracts shoppers at the point of purchase. Brand equity signs are designed to allow your brand story to come to life at the shelf, creating the opportunity to influence the shopper where it matters most.
Insignia offers the ability to execute a variety of brand equity signage tactics across a wide range of US retailers with their approval. Our equity signage products not only help drive awareness and impressions, but they are also very versatile in execution.