Efficient and effective merchandising solution

Shelf Trays

Versatile display meeting brand objectives and retailer needs

Shelf trays are frequently used by retailers in the mass and grocery channels to organize product and reduce inventory; however, they offer manufacturers an opportunity to better utilize this valuable space. Well-designed trays can provide impactful brand messaging, present products in a premium, attractive and clean way and inspire shoppers to try the product.

Shelf trays are extremely versatile because they can be designed to the space, customized to the packaging and personalized to the brand.

Whether you are looking for a temporary solution that lasts several weeks or a more permanent display that lasts a year or more, our team understands retailer guidelines and can construct a solution that will match your exact needs. We are experts at executing at Target stores. You can see some examples of our execution at Target stores in our gallery. See below for lead times and other execution details.


Proven brand benefits

Shelf tray displays are one of the most effective tools for retailers to keep products organized and stores clean. Some of the common uses of trays are to help manage inventory making shelves look fuller, position hard to merchandize products in a premium way that highlights the products and communicates product attributes to deliver compelling brand stories.


Easy program execution

  • Full service – from design through installation
    • Services span the entire display life-cycle, including creative design and development, production, kitting, shipping and in-store installation
  • Includes trays and risers
    • Add-on options are available
  • Full program recap provided after in-store execution
  • Lead times are as short as 6 weeks
  • Available at all Target stores and other retailers nationally

Get Started

Reach out now and learn how Insignia can engage your shoppers, add value to your campaign, and grow your business.