National Dairy Brand

How a national dairy brand leveraged Insignia’s continuous signage program to regularly engage shoppers

The Client

National Dairy Brand

Solution Category

Display Solutions

PDF Download

The Situation

A national dairy brand wanted to understand if its in-store signage program that was activated behind an always-on strategy was still having a meaningful incremental impact even after being in-store for more than a year.

The Strategy

Insignia had been working with the brand to execute signage for over 2 years and developed a custom testing strategy to understand signage impact. This strategy included identifying test and control market. The signage was excluded from the control market and differences between the two markets were measured.

The test demonstrated that the always-on strategy to in-store signage program remained highly effective and was driving a meaningful sales lift.

The Success


Sales Lift per store/week