A national dairy brand wanted to understand if its in-store signage program that was activated behind an always-on strategy was still having a meaningful incremental impact even after being in-store for more than a year.
Insignia had been working with the brand to execute signage for over 2 years and developed a custom testing strategy to understand signage impact. This strategy included identifying test and control market. The signage was excluded from the control market and differences between the two markets were measured.
The test demonstrated that the always-on strategy to in-store signage program remained highly effective and was driving a meaningful sales lift.