New Brand Launch

How Insignia helped an oral care brand move beyond eCommerce by bringing their unique story to life at a physical shelf.

Free Standing Product Display in Target
The Client

Quip, a Direct to Consumer (DTC) oral care brand

Solution Category

Display Solutions

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The Situation

Quip, a DTC brand initially only sold online, was looking to introduce their brand in a major way with an exclusive partnership with a National Mass Retailer. Faced with a limited marketing budget, Quip was looking to build a strategy to tell their unique story and brand benefits to active shoppers at the shelf.

To accomplish this, they sought a partner who understands how to leverage the store as a media vehicle in order to build brand equity, drive trial, and execute all aspects of the program from concept to in-store installation to post-program analytics.

The Strategy

Insignia collaborated with Quip and the Mass Retailer to help design, develop and execute a best-in-class endcap display positioning them to surpass their goals. Here’s how Insignia did it:

  • Insignia partnered with the brand to understand their objectives.
  • Leveraged deep internal expertise of this Mass Retailer to translate brand objectives into a strategic solution that fit within the retailer’s guidelines.
  • Produced and set in-store eye-catching creative that told the brand’s story, captured attention, and drove trial among active shoppers.
Insights

The Success

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    Set with over 90% program installation compliance

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Brand Impressions with Shoppers

The Mass Retailer reports that sales from Quip have exceeded their expectations and drove growth for the entire category.