Quip, a DTC brand initially only sold online, was looking to introduce their brand in a major way with an exclusive partnership with a National Mass Retailer. Faced with a limited marketing budget, Quip was looking to build a strategy to tell their unique story and brand benefits to active shoppers at the shelf.
To accomplish this, they sought a partner who understands how to leverage the store as a media vehicle in order to build brand equity, drive trial, and execute all aspects of the program from concept to in-store installation to post-program analytics.
Insignia collaborated with Quip and the Mass Retailer to help design, develop and execute a best-in-class endcap display positioning them to surpass their goals. Here’s how Insignia did it:
Insignia partnered with the brand to understand their objectives.
Leveraged deep internal expertise of this Mass Retailer to translate brand objectives into a strategic solution that fit within the retailer’s guidelines.
Produced and set in-store eye-catching creative that told the brand’s story, captured attention, and drove trial among active shoppers.
Set with over 90% program installation compliance
Brand Impressions with Shoppers
The Mass Retailer reports that sales from Quip have exceeded their expectations and drove growth for the entire category.