The power of secondary placement

Free Standing Displays

A simple and proven tactic to boost sales

Free standing displays are flexible in-store units used to promote and stock products. Use of displays is increasing as brands compete for the attention of shoppers. Insignia works with you to develop a customized solution to solve your need, engage your shopper, and tell your brand’s story.

We manage it all for you – from creative development, production, execution, and installation – whether you are looking to execute in the entire Target store network nationwide or just a sub-set of stores, we are with you all the way. See below for lead times and other execution details.

Read the case study here

Proven brand benefits

Free standing displays are one of the most effective tools to drive incremental sales because they provide brands with an important secondary location with placement outside of aisle.

Some of the common uses of free standing displays are to showcase new products that shoppers wouldn’t already be looking for, to highlight promotional offers, and to drive impulse purchases.


Easy program execution

  • Full service – from design through installation
    • Services span the entire display life-cycle, including creative design and development, production, kitting, shipping and in-store installation
  • Includes corrugate fixture
    • Add-on options are available
  • Full program recap provided after in-store execution
  • Speed to shelf with a 4-6 weeks lead time
  • Available at all Target stores and other retailers nationally

Get Started

Reach out now and learn how Insignia can engage your shoppers, add value to your campaign, and grow your business.