Bring your brand story to life in a new location


Fixtures that promote sales

Sidecaps drive trial and bring your brand story to life in a new location. Side caps are used by many retailers like Target to highlight unique, new, or seasonal products in a different location to increase sales. These fixtures provide a unique opportunity to bring your brand story into the store and inspire shoppers at the point of purchase.

Typically, physical wire displays with either shelves or pegs are on the side of endcaps on most aisles. This space is awarded by the retailers to brands with a unique proposition or story that is compelling to shoppers. Insignia partners with your marketing team to understand your brand objectives and can create materials that you can take to the retailer to help secure this valuable space. Once awarded, Insignia works closely with the brand to manage all aspects of execution and installation. See below for lead times and other execution details related to our capabilities at Target.


Insignia Systems in-store marketing, sidecap product display

Proven brand benefits

  • Brand awareness
  • Drive impulse purchases
  • Attract new shoppers
  • Incremental sales


Easy program execution

  • Full service – from design through installation
    • Services span the entire display life-cycle, including creative design and development, production, kitting, shipping and in-store installation
  • Includes branded header, tray inserts and/or side panel clings
    • Add-on options are available
  • Full program recap provided after in-store execution
  • Lead times are as short as 6 weeks
  • Available at all Target stores and other retailers nationally

Get Started

Reach out now and learn how Insignia can engage your shoppers, add value to your campaign, and grow your business.