Secondary Placement
How Insignia helped a large national brand retain prime display floor space with a large national retailer
The Client
A National Confectionary Brand
Solution Category
Display Solutions
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The Situation
The brand was awarded prime floor display space by a large national retailer for a Free Standing Display (FSD). Upon arrival at the stores, the displays were found to be non-compliant to the retailer’s specifications and could not be placed in aisle.
The brand’s only options were to discount the product to move the excess in-store inventory or quickly replace the display in a short amount of time.
The Strategy
Insignia’s nimble capabilities and fast execution built a brand new fully compliant display in 4 business days, meeting all the required guidelines and enabling the brand to:
- Keep their commitment to the retailer
- Retain space and prevent mark down loss
- Replace the display as quickly as possible
- Protect future opportunities
