Finding the right marketing partner can feel a bit like dating. You want to make sure you’re compatible, that your values align, that you speak a similar language. How do you find a team who will understand your brand, your unique needs, your goals? What does it take to start a lasting partnership built on trust, communication, and knowledge?
While we’re not going to take you out for dinner (probably), at Insignia we can offer you five insightful questions to help you match with your ideal retail marketing partner.
CPG Marketing Questions to Ask
If I handed over access today, what’s the #1 thing you would do?
This is a good way to get a sense of their CPG marketing insights and strategy. Does their answer showcase an understanding of your industry? Do you get a sense that they’re really tailoring ideas to your unique position?
What would our retail marketing team look like?
If you’re going to be working with new people, you want to have an idea of who’ll be on it! Is there a team of in-house creatives? A unique content writer? Who will be managing your account? Get a sense of what a partnership with this CPG agency will entail, including who will be involved.
If you can, try to meet with your whole team and see if they’re giving you the individualized attention you deserve.
What do you see as the most impactful current CPG marketing trends?
It’s important to know that your potential partner is keeping up with the latest trends and not simply repeating old patterns or following outdated rules. The world of retail marketing is always changing – you need a team that’s agile, adaptable, and knowledgeable.
Can you tell me about your workflow process?
How your relationship starts can set the tone for its entirety. Ask questions about the efficiency of their onboarding procedures.
- When will projects begin?
- How will payment work?
- When will you first start going over performance reports?
- Who will be your main point of contact?
- What do you need from me to get started?
If your potential marketing partner doesn’t have organized answers at the ready, they might not be a good fit.
Do you have references or testimonials from other clients?
Talking to other people in your position allows you to get an inside look at the process, ask questions you otherwise wouldn’t put out there, and get real life insight into your proposed working relationship.
Insignia is Your CPG Agency
Interested? Our team would be delighted to have these conversations with you. We take our role as relationship builders very seriously–we’d love to get to know you, your goals, and your team to see if we would work well together.
Take a look through our marketing solutions and learn more about our strategic approach. If you’re ready to jump into the world of retail marketing with us, send us a message. We’re ready to answer all your questions.
