Power wings & sidekicks are flexible displays that attach to and hang from existing shelving at the end of the aisle. Typically hung at eye-level, power wings & sidekicks are designed to fit the specific retailer’s specifications and are used to drive trial and promote impulse purchases. You can see examples of brand executions at Target stores here.
Power wings and sidekicks are often hung on the side of an endcap and used as a secondary location to lead the aisle.
Similar to free standing displays, they are one of the most effective tools to drive incremental sales. This is because they provide brands with an important secondary location with placement outside of aisle.
Some of the most common uses of power wings & sidekicks are to showcase new products that shoppers wouldn’t already be looking for, to highlight promotional offers, drive impulse purchases and more.
