Power Wings & Sidekicks

Drive impulse purchases with display fixtures that promote sales

Retail Display Power Wing

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Power Wing Retail Displays

Full Service

From design through installation, services span the entire display life-cycle.

Flexible Design & Installation

Includes corrugate fixture with price pocket, L-brackets and filling of product at the set; add-on options are available.

Prepare to be seen.

Power wings & sidekicks are an excellent way to get brands, products, and specific messaging in front of new eyes.

Power wings & sidekicks pack a punch. These flexible in-store displays attach and hang at eye level from existing shelving at the end of the aisle. They’re designed to fit your specifications and promote add-on and impulse purchases, as well as drive trials. Intrigued? Check out examples of our brand executions.

We’ve grown our business with Insignia over the past 3 years through a range of different tactics that have evolved with the times.

Shopper Marketing Manager, Good Culture

Lead the way in your shopper’s journey with custom-designed power wings and sidekick displays. There’s a lot of competing for your customer’s attention in the retail marketplace. Send them a clear message that connects them to your products and brand while they’re on the go.

Similar to free standing display fixtures, they’re one of the most effective tools to drive incremental sales.

Power wings & sidekicks showcase new products shoppers might not have on their shopping list and highlight promotional offers, drive impulse purchases, and more.

  • Full service – from design through installation
    • Services span the entire display life-cycle, including creative design and development, production, kitting, shipping and in-store installation
  • Includes corrugate fixture with price pocket, L-brackets and filling of product at the set
    • Add-on options are available
  • Full program recap provided after in-store execution
  • Lead times are as short as 6 weeks
  • Available at all Target stores and other retailers nationally
CPG Power Wings for Retail