Attribute Targeting Drives Store Visits

How Insignia’s proprietary attribute targeting delivered double-digit lift in foot traffic

The Client

Nutritional Supplement Brand Product

Solution Category

Digital Promotions

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The Situation

The client wanted to drive measurable, in-store traffic results by delivering shoppers brand-centric awareness and personalized messages geo-located around multiple outlets (Mass, Natural).

The Strategy

Insignia collaborated with the client to go beyond the brand’s audience demographics.  Through a relationship with IRI, Insignia identified product attributes with the highest affinities – collagen, bone broth, gluten-free, keto. Furthermore, Insignia explored households with the highest propensities to purchase against the attribute affinities combined with channel-specific research analyzing differences in a shoppers’ willingness to drive for their purchase.

Insignia’s deterministic and probabilistic data analysis resulted in a refined audience of households most likely to engage.
Insights

The Success

  • 0%
    Mass Channel Lift in Foot Traffic
  • 0%
    Natural Channel Lift in Foot Traffic

Insignia dynamically activated the GPStore (integration with Google Maps) and Cube creatives providing brand and retailer-specific messages enticing the shopper to go in-store through finding their closest location and engaging with an interactive unit.