The client wanted to drive measurable, in-store traffic results by delivering shoppers brand-centric awareness and personalized messages geo-located around multiple outlets (Mass, Natural).
Insignia collaborated with the client to go beyond the brand’s audience demographics. Through a relationship with IRI, Insignia identified product attributes with the highest affinities – collagen, bone broth, gluten-free, keto. Furthermore, Insignia explored households with the highest propensities to purchase against the attribute affinities combined with channel-specific research analyzing differences in a shoppers’ willingness to drive for their purchase.
Insignia’s deterministic and probabilistic data analysis resulted in a refined audience of households most likely to engage.
Mass Channel Lift in Foot Traffic
Natural Channel Lift in Foot Traffic
Insignia dynamically activated the GPStore (integration with Google Maps) and Cube creatives providing brand and retailer-specific messages enticing the shopper to go in-store through finding their closest location and engaging with an interactive unit.