0%Mass Channel Lift in Foot Traffic
0%Natural Channel Lift in Foot Traffic
The client wanted to drive measurable, in-store traffic results by delivering shoppers brand-centric awareness and personalized messages geo-located around multiple outlets (Mass, Natural).
Insignia collaborated with the client to go beyond the brand’s audience demographics. Through a relationship with IRI, Insignia identified product attributes with the highest affinities – collagen, bone broth, gluten-free, keto. Furthermore, Insignia explored households with the highest propensities to purchase against the attribute affinities combined with channel-specific research analyzing differences in a shoppers’ willingness to drive for their purchase.