0%Lift in Foot Traffic
0%Engagement with Ad
Determining the right shoppers to target goes beyond past purchase behavior. Identifying the highest potential consumers of the brand’s Icelandic style yogurt based on product benefits at the right stores resulted in an 85% lift at ShopRite, measured by Adsquare.
Diverse messaging provided further insight as to how the brand’s shopper prefers to engage with the brand, challenging the notion that rich media is the best. Specifically, shoppers were more engaged with the static recipe ad and how to creatively do more with their yogurt, representing 80% of the click action.