Attribute Targeting Drives Store Visits
How Insignia’s proprietary attribute targeting delivered double-digit lift in foot traffic
The Client
Nutritional Supplement Brand Product
Solution Category
Digital Promotions
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The Situation
The client wanted to drive measurable, in-store traffic results by delivering shoppers brand-centric awareness and personalized messages geo-located around multiple outlets (Mass, Natural).
The Strategy
Insignia collaborated with the client to go beyond the brand’s audience demographics. Through a relationship with IRI, Insignia identified product attributes with the highest affinities – collagen, bone broth, gluten-free, keto. Furthermore, Insignia explored households with the highest propensities to purchase against the attribute affinities combined with channel-specific research analyzing differences in a shoppers’ willingness to drive for their purchase.
Insignia’s deterministic and probabilistic data analysis resulted in a refined audience of households most likely to engage.
