DIGITAL CASE STUDY: How Insignia’s proprietary attribute targeting delivered double-digit lift in foot traffic
Nutritional Supplement Brand Product
The client wanted to drive measurable, in-store traffic results by delivering shoppers brand-centric awareness and personalized messages geo-located around multiple outlets (Mass, Natural).
Insignia collaborated with the client to go beyond the brand’s audience demographics. Through a relationship with IRI, Insignia identified product attributes with the highest affinities – collagen, bone broth, gluten-free, keto.
Furthermore, Insignia explored households with the highest propensities to purchase against the attribute affinities combined with channel-specific research analyzing differences in a shoppers’ willingness to drive for their purchase. Insignia’s deterministic and probabilistic data analysis resulted in a refined audience of households most likely to engage.
Insignia dynamically activated the GPStore (integration with Google Maps) and Cube creatives providing brand and retailer-specific messages enticing the shopper to go in-store through finding their closest location and engaging with an interactive unit.