DIGITAL CASE STUDY: How Insignia’s proprietary attribute targeting delivered double-digit lift in foot traffic

Stacy VossbergVice President - Digital

THE CLIENT

Nutritional Supplement Brand Product   

THE SITUATION

The client wanted to drive measurable, in-store traffic results by delivering shoppers brand-centric awareness and personalized messages geo-located around multiple outlets (Mass, Natural).

THE STRATEGY

Insignia collaborated with the client to go beyond the brand’s audience demographics.  Through a relationship with IRI, Insignia identified product attributes with the highest affinities – collagen, bone broth, gluten-free, keto. 

Furthermore, Insignia explored households with the highest propensities to purchase against the attribute affinities combined with channel-specific research analyzing differences in a shoppers’ willingness to drive for their purchase.  Insignia’s deterministic and probabilistic data analysis resulted in a refined audience of households most likely to engage.

THE CREATIVE

Insignia dynamically activated the GPStore (integration with Google Maps) and Cube creatives providing brand and retailer-specific messages enticing the shopper to go in-store through finding their closest location and engaging with an interactive unit.