CASE STUDY: How Insignia helped an oral care brand move beyond eCommerce by bringing their unique story to life at a physical shelf.
THE CLIENT
Quip, a Direct to Consumer (DTC) oral care brand
THE SITUATION
Quip, a DTC brand initially only sold online, was looking to introduce their brand in a major way with an exclusive partnership with a National Mass Retailer. Faced with a limited marketing budget, Quip was looking to build a strategy to tell their unique story and brand benefits to active shoppers at the shelf. To accomplish this, they sought a partner who understands how to leverage the store as a media vehicle in order to build brand equity, drive trial, and execute all aspects of the program from concept to in-store installation to post-program analytics.
THE STRATEGY
Insignia collaborated with Quip and the Mass Retailer to help design, develop and execute a best-in-class endcap display positioning them to surpass their goals. Here’s how Insignia did it:
- Insignia partnered with the brand to understand their objectives.
- Leveraged deep internal expertise of this Mass Retailer to translate brand objectives into a strategic solution that fit within the retailer’s guidelines.
- Produced and set in-store eye-catching creative that told the brand’s story, captured attention, and drove trial among active shoppers.
Former Contributor – Akshay Kaul
