Brand Equity Signs

Did you know that 76% of purchase decisions are made at the shelf?

Brand Equity Signs for CPGs

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Brand Equity Signs for CPG

Brand Messaging

Brand equity message allows you to sync with out of store communication.

Major Retailers

We can execute brand signs in retailers like Walmart, Publix, Target, Meijer, HEB etc.

FOR RETAILERS AND CPG’S WORKING IN AN ENVIRONMENT THAT IS TIGHTER, MORE COMPETITIVE AND MORE COMPLEX EVERY DAY.

Focusing first on out-of-store communication can leave brands susceptible to other in-store communication that attracts shoppers at the point of purchase. Brand equity signs are designed to allow your brand story to come to life at the shelf, creating the opportunity to influence the shopper where it matters most.

It is such a pleasure working with Insignia on these executions, we appreciate your continued flexibility! Looking forward to another great year working together. Thank you for helping us reach our goals.

Brand Experience Planner, General Mills

Easy & speedy program execution

Insignia can execute equity signs across a wide range of retailers, and because of our established retailer network, these programs can be executed in as little as 6 weeks allowing us to implement your message faster than other sign providers.

CPG Brand Equity Signs
CPG Brand Equity Sign

Effective program frequency

Brand equity signs are sold in 4-week or custom cycles depending on your brand specific in-store marketing needs.

Programs are available nationally with retailer approval.

FOR RETAILERS AND CPG’S WORKING IN AN ENVIRONMENT THAT IS TIGHTER, MORE COMPETITIVE AND MORE COMPLEX EVERY DAY.

Insignia offers the ability to execute a variety of brand equity signage tactics across a wide range of US retailers with their approval. Our equity signage products not only help drive awareness and impressions, but they are also very versatile in execution.

Variety of Formats

Insignia In-Store Signage solutions are available in a wide variety of formats, including:

  • Shelf POPS:
    Utilize to extend presence in stores not available through other providers. Category exclusivity available.
  • Cooler Clings:
    Ideal for frozen and refrigerated categories
  • Banner POPS®:
    Bookend your product and category

 

Proven Brand Benefits

Equity signs are frequently used by CPG brands because of their versatility and their ability to meet a wide range of business objectives, including:

  • Seasonal communication
  • New product launch announcement
  • Renovation or product upgrades
  • New packaging
  • Audience specific targeting
  • Cross promotions
  • And more…

An expansive retail network

Reach out now and learn how Insignia can engage your shoppers, add value to your campaign, and grow your business.