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Brand Messaging
Brand equity message allows you to sync with out of store communication.
Major Retailers
We can execute brand signs in retailers like Walmart, Publix, Target, Meijer, HEB etc.
FOR RETAILERS AND CPG’S WORKING IN AN ENVIRONMENT THAT IS TIGHTER, MORE COMPETITIVE AND MORE COMPLEX EVERY DAY.
Focusing first on out-of-store communication can leave brands susceptible to other in-store communication that attracts shoppers at the point of purchase. Brand equity signs are designed to allow your brand story to come to life at the shelf, creating the opportunity to influence the shopper where it matters most.
Easy & speedy program execution
Insignia can execute equity signs across a wide range of retailers, and because of our established retailer network, these programs can be executed in as little as 6 weeks allowing us to implement your message faster than other sign providers.
Effective program frequency
Brand equity signs are sold in 4-week or custom cycles depending on your brand specific in-store marketing needs.
Programs are available nationally with retailer approval.
FOR RETAILERS AND CPG’S WORKING IN AN ENVIRONMENT THAT IS TIGHTER, MORE COMPETITIVE AND MORE COMPLEX EVERY DAY.
Insignia offers the ability to execute a variety of brand equity signage tactics across a wide range of US retailers with their approval. Our equity signage products not only help drive awareness and impressions, but they are also very versatile in execution.
Variety of Formats
Insignia In-Store Signage solutions are available in a wide variety of formats, including:
- Shelf POPS®:
Utilize to extend presence in stores not available through other providers. Category exclusivity available. - Cooler Clings:
Ideal for frozen and refrigerated categories - Banner POPS®:
Bookend your product and category
Proven Brand Benefits
Equity signs are frequently used by CPG brands because of their versatility and their ability to meet a wide range of business objectives, including:
- Seasonal communication
- New product launch announcement
- Renovation or product upgrades
- New packaging
- Audience specific targeting
- Cross promotions
- And more…
An expansive retail network
Reach out now and learn how Insignia can engage your shoppers, add value to your campaign, and grow your business.