Endcaps & Sidecaps

Bring your brand story to life in a new location

Fixtures that promote sales

Endcaps & sidecaps drive trial and bring your brand story to life in a new location. Side caps are used by many retailers to highlight unique, new, or seasonal products in a different location to increase sales. These fixtures provide a unique opportunity to bring your brand story into the store and inspire shoppers at the point of purchase.

Typically, physical wire displays with either shelves or pegs are on the side of endcaps on most aisles. This space is awarded by the retailers to brands with a unique proposition or story that is compelling to shoppers. Insignia partners with your marketing team to understand your brand objectives and can create materials that brand take to the retailer to help secure this valuable space. Once awarded, Insignia works closely with the brand to manage all aspects of execution and installation.

Insignia Systems in-store marketing, sidecap product display

Proven brand benefits

  • Brand awareness
  • Drive impulse purchases
  • Attract new shoppers
  • Incremental sales


Easy program execution

  • Full service production to installation solution
  • Includes branded header and tray inserts (for shelved programs)
  • Real time auditing & ability to set program for improved compliance
  • Program lives during a set time frame with the ability to refresh
  • Speed to shelf with a 4-6 weeks lead time

Get Started

Reach out now and learn how Insignia can engage your shoppers, add value to your campaign, and grow your business.