Did you know that having a POPsign® with price increases the brand share of the depicted item by 35%?
Insignia POPS® with price is a point of purchase advertisement that executes at the store shelf in one of the largest retailer networks in the US.
Brands have access to a variety of tools to meet objectives that include capture share, drive sales, and defend the business. But very few of those tools have an impact that could dramatically increase share like a POP sign with price.
Shoppers tend to be on autopilot in the aisle, and in-store signage placed at the shelf is a highly effective way to engage someone who might not have your product on their list — or even be aware of it at all. Unlike many other vehicles, Insignia POPS® engages the active shoppers standing in front of your category and considering your brand benefits relative to your competitors’.
Insignia is the exclusive provider of signs with price, which were developed because research suggests a large prominent price helps engage shoppers as they are walking down the aisle.
A sign with price drives twice as many people to report the item is on discount even when there is no discount, compared to a sign without price.