Walmart Activation
Leveraging at shelf signage to highlight brand superiority
The Client
A national canned goods manufacturer
Solution Category
In-Store Signage
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The Situation
This canned goods manufacturer was losing sales to a new competitor despite having noticeable product superiority. Through consumer research, they identified that shoppers believed both products to be the same and as a result were deciding which brand to buy based only on price. However, this brand had invested heavily behind better growing and canning processes but consumers did not understand this from their packaging.
The brand needed a quick way to communicate these differences at shelf.
The Strategy
Insignia worked with the brand to develop custom shelf signage. Our banners were placed in front of the brand’s product, and had pictures comparing their product to their competitors. Accompanying the pictures were compelling explanations as to why they have a superior growing and canning process.
