Our Approach
We pride ourselves as an Analytics & Insights organization that leverages robust methodologies to isolate and measure the true impact of our products. We identify strategic insights that help our retail and brand partners build more effective programs.
Understanding how our programs work and why they work is what our clients love about Insignia. We measure effectiveness by leveraging best-in-class methodologies to uncover strategic insights that help our clients continually improve their marketing campaigns. Our approach includes running a wide range of analytics to meet the varying needs of our clients using internal, first party or syndicated data; third party analytics; and analysis of shopper-level panel data.
