Analytics & Insights

We are all about results.

Our Approach

We pride ourselves as an Analytics & Insights organization that leverages robust methodologies to isolate and measure the true impact of our products. We identify strategic insights that help our retail and brand partners build more effective programs.

Understanding how our programs work and why they work is what our clients love about Insignia.  We measure effectiveness by leveraging best-in-class methodologies to uncover strategic insights that help our clients continually improve their marketing campaigns.  Our approach includes running a wide range of analytics to meet the varying needs of our clients using internal, first party or syndicated data; third party analytics; and analysis of shopper-level panel data.

Insignia Systems in-store marketing, analytics and insights, Insignia graphic

We offer a suite of standard analytics that include insights around common business objectives:

  • Sales Lift
  • Incremental Dollars
  • Eye Tracking Analysis
  • Campaign or Demographic Level Impressions

In addition, we have the ability to provide shopper level insights to help provide a deeper understanding of what drove your results:

  • % of buyers new to category
  • % of repeat buyers
  • % of brand switchers
  • Average spend per trip
  • Promo period spend

If one of our standard analytic offerings is not right for you, we can develop a custom plan designed to provide insights on your specific business objectives.  We regularly partner with external suppliers, including Nielsen and IRI, to help assess our campaign impact.

Our Partners

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Reach out now and learn how Insignia can engage your shoppers, add value to your campaign, and grow your business.